Example for language: connotations

Link to article

This NPR article describes a Canadian study that found that people were willing to play more for wine with names that were harder to pronounce than a wine with a simple name regardless of quality. It was also interesting that those who knew MORE about wine were the most willing to be influenced by the name.

The article links to a video with the study’s author.

For more on teaching language, see https://teachingpublicspeaking.wordpress.com/category/class-topics/language-class-topics/ or use the categories at the right.


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About teachingpublicspeaking

I believe public speaking can go from most dreaded class to favorite class. I'm a former public speaking college instructor who spent years seeking out activities, assignments and examples to make the class interactive as well as educational -- they are collected here. I welcome suggestions for additions.

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