3 Truths About Your Audience

Great reminders for students about the audience from Alex Rister at Creating Communication:

Creating Communication

In “8 Core Truths About People,” Geoffrey James gives us some essential truths that help us work and communicate better with people.  Three of these tips can apply directly to your presentation audience.

Audiences Need Story

James says, “People think in stories.  Ever since first humans sat around the first campfire, they’ve been enthralled by stories because stories give meaning to events and facts that otherwise would seem random.  Therefore, weave facts into a narrative in order to attract and hold more customers, employees and investors” (Source).  I know this to be true in my everyday life because of how long stories stick with my students.  For example, we watch Benjamin Zander’s TED Talk on the first day of class.  A day, a week, a month later, my students can still recall the stories Zander told in his presentation.

It doesn’t matter if your presentation topic is logical…

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About teachingpublicspeaking

I believe public speaking can go from most dreaded class to favorite class. I'm a former public speaking college instructor who spent years seeking out activities, assignments and examples to make the class interactive as well as educational -- they are collected here. I welcome suggestions for additions.

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