Video for ethics or audience adaptation
The Simpsons: Season 20, episode 8
Audience adaptation involves adjusting your message to reach your audience, but is not the same thing as telling an audience what it wants to hear. In this episode of “The Simpsons” is a scene where Lisa and Mr. Burns both make a persuasive appeal to the Springfield audience. Lisa’s impassioned plea to save the bees falls short when Mr. Burns manipulates the audience to achieve his goal.
Follow-up questions include: What more could Lisa have done to appeal to the audience? Did Mr. Burns break any ethical rules with his approach?