Web resource for group communication
Speaker and author Keith Ferrin explains two key words that help focus every group interaction (or speech planning) at the Dynamic Communicators blog.
By placing the purpose at inform, update, educate, etc., it not only leaves the meeting’s purpose one-sided, but also leaves it unable to be assessed — was the meeting necessary? did it succeed?
Having the answer to “so that…” can give the meeting planners the sharp focus, making better use of everyone’s time.
For a class activity, challenging students to add “so that…” to a specific-purpose writing exercise for a speech or an agenda-writing exercise for a group assignment would be an excellent extension of the activity.