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Web resource for group communication

Speaker and author Keith Ferrin explains two key words that help focus every group interaction (or speech planning) at the Dynamic Communicators blog.

…so that…

By placing the purpose at inform, update, educate, etc., it not only leaves the meeting’s purpose one-sided, but also leaves it unable to be assessed — was the meeting necessary? did it succeed?

Having the answer to “so that…” can give the meeting planners the sharp focus, making better use of everyone’s time.

For a class activity, challenging students to add “so that…” to a specific-purpose writing exercise for a speech or an agenda-writing exercise for a group assignment would be an excellent extension of the activity.

Link to article


Let me know what you think

I’m pleased that so many people are finding the site just as classes are starting.  I’d love some feedback:

  • Are there any other topics you would like to see covered?
  • Any questions?
  • Any ideas that you would like to share with other public speaking teachers? I’d welcome a guest post.
  • Need more video ideas or interpersonal communication information?

Let me know what else you would like to see.